Tuesday, December 13, 2011

What is a CRM?

The problem with the term CRM (Customer Relationship Management) is that it means different things to different people.

For a retailer, a CRM can be an application that tracks their customer's purchases via a 10% discout card.

For a service provider it can be an application that tracks conversations and ticket numbers for customers contacting a help desk.

Or it could be a sales tool for following up prospects and forecasting a sales pipeline.

Within each of these 3 types there will be features some businesses will use and some businesses won't.

In each case, to develop one of these from scratch and have something up and running, ready to use, should take less than 2 weeks if the developer uses nuBuilder.

That's under $20,000.

Host it yourself and you won't have anything more to pay, regardless of how many users you have!

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